A common complaint we hear from new clients: "We tried Google Ads but it didn't work." In almost every case, the campaign wasn't designed for conversion — it was designed for clicks.

1. Start with Intent-Based Keywords

Target keywords that signal purchase intent. "best web design agency Kolkata" converts far better than "web design" which could be anyone from a student to a researcher.

2. Match Your Ad to a Dedicated Landing Page

Don't send ad traffic to your homepage. Create a dedicated landing page that matches the ad's message exactly.